Donna Orender, CEO of Orender Unlimited, is an innovator, trailblazer, game changer and highly respected business executive. 

She has been recognized as one of the top 10 Most Powerful Women in Sports and one of Newsweeks100 most Influential people in sports.  She proudly served as the President of the WNBA, for 6 years, reenergizing the business and leaving the league well positioned for growth. Previously she spent 17 years at the PGA TOUR, where she led global production, programming, digital and brand in the Office of the Commissioner. 

Currently the CEO of Orender Unlimited, Donna utilizes her expansive experience in guiding both established and new companies in leveraging successful growth and brand strategies across a myriad of industries, with a focus on sports, digital, entertainment and diversity. In this capacity she was also responsible for leading the “Connecting With Her” initiative for the PGA of America and the golf industry. 

In 2011 Donna launched Generation W, www.genwnow.com, a dynamic platform of education, inspiration and connection for women and girls.  In addition to the signature Generation W event, a mentorship program for high school girls called Generation WOW was launched, as well as a leadership volunteer event focused on community change, Generation WORKS.

She recently published WOWsdom! The girl’s guide to the Positive and the Possible that quickly became Amazon’s number one new release. 

Donna serves on the boards of the World Surf League, V Foundation for Cancer Research, Maccabi USA, contributes to the boards of the Monique Burr Foundation for Children, the Jacksonville Public Education Fund, Co-Chairs the UJA Sports for Youth Initiative and is a founding member of the board of W.O.M.E.N. a mentoring organization for young women capable of reaching the C-suite. 

A sought-after speaker, Donna speaks around the country on topics including leadership, change and diversity.

Donna Orender


CEO of Orender Unlimited


Competition vs Collaboration & the Power of the Female Leader 


Donna Orender


CEO of Orender Unlimited


Competition vs Collaboration & the Power of the Female Leader